Visiting.
A few days, a long list, and a city that hides its best streets behind the ones everybody photographs. Your buddy already knows which are worth your afternoon.
London’s personal styling concierge
London, with someone who knows it.
Three hours or a full day with a shopping buddy matched to you, and an honest second opinion at your side.
Why this exists
London has the best shopping in Europe. Almost nobody enjoys it.
Visitors get funnelled down the same three streets. Londoners quietly stop going at all. Shopping here became a thing people brace for rather than look forward to.
None of that requires spending more. It requires someone honest standing next to you.
Nobody shops for the same reason.
Living here.
You know the city perfectly well. You would rather not decide alone, or hear only what the person on commission wants you to hear.
Mayfair, late afternoon
Fashion is fluid
The city changes its mind. So can you.
What suited you two years ago is not a verdict. A buddy’s job is to notice what has moved, say so plainly, and help you find the version of your wardrobe that fits the life you have now.
A simple thing, arranged properly.
Four stages, and the work that happens inside each one.
Tell us what you are after
Two minutes. What you want to spend, whether you are hunting one particular thing, and the kind of day you want it to be.
Our founder matches you
Honey, our founder, reads every form herself and picks the buddy who fits. If you would rather choose your own, you can.
You meet, and you shop
Somewhere public and easy to find. Three hours, or the whole day if you have one to give it.
You go home with things you will wear
No rush, no lecture, and nothing bought because it was the first thing you tried on.
Where we actually go.
Not a list of famous streets. Six districts, and the reason each one earns an afternoon. This is the part a buddy is actually being paid for.
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Mayfair
Mount Street, Bruton Street, and the quiet ones behind them.
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Marylebone
The village end. Independents, and nothing overwhelming.
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Covent Garden
Seven Dials rather than the piazza. Locals shop the side streets.
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Shoreditch
Redchurch Street. Vintage that is actually worth the money.
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Selfridges
Whole days disappear here. That is what a buddy is for.
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Notting Hill
Westbourne Grove, and the market on the right morning.
You are meeting a stranger. We take that seriously.
- Every buddy is interviewed, ID checked and referenced.
- Our founder approves each one herself. There is no open sign-up.
- You meet somewhere public and easy to find, never at an address.
- Payment goes through Splurge after your booking is confirmed.
- Someone is reachable for the whole session, not just office hours.
- You get your buddy’s name and photo before the day, so you know exactly who you are looking for.
- If it is not working, you can end the session at any point, no conversation required.
The person reading your form
Honey Jaiswal, founder.
Splurge is run by Honey Jaiswal. She interviews every buddy, reads every booking herself, and does the matching personally. If you write to us, she is the one who answers.
Every number, in the open.
Payment goes through Splurge after your booking is confirmed.
Three hours
£200
One district, chosen for you.
See what is included
A full day
£500
Two or three districts, and time to think between them.
See what is included
Either session takes
- Choose your own buddy +£50
- Bring a friend +£100
What you buy in shops you pay for yourself, at the till, like any other day out.
Asked often.
The six that come up before almost every booking, answered in full.
01 How much does a personal shopper cost in London?
Splurge is £200 for three hours and £500 for a full day. Choosing your own buddy instead of being matched is £50, and bringing a friend along is £100. Whatever you buy in the shops you pay for yourself, at the till.
02 What is the difference between a personal shopper and a stylist?
A stylist dresses you for an occasion or a shoot. A shopping buddy spends the day walking London with you, knows which streets are worth your afternoon, and has no stake in what you decide to buy.
03 What if I have no idea what my style is?
That is the usual starting point. Nobody arrives with the answer already worked out. Finding it is what the session is for.
04 Do I have to buy anything?
No. Most first sessions end with fewer purchases than people expect, and that is a good outcome rather than a failed one. You usually own more of the answer than you think.
05 Where in London do you shop?
Mayfair, Marylebone, Covent Garden, Shoreditch, Selfridges and Notting Hill. Your buddy plans the route around what you wrote on the form rather than around a fixed tour.
06 Can we do this if I am only in London for two days?
Yes. Say so on the form along with the date you have, and the matching works around it. Visitors usually book the full day, because it covers ground a short trip cannot.
Pick a session, and it is yours.
Pick the length you want. Checkout takes your dates and the payment in one step, and Honey comes back with your buddy.
Three hours
£200
One district, chosen for you.
See what is included
A full day
£500
Two or three districts, and time to think between them.
See what is included
Not ready to book?
Write to splurge.concierge@gmail.com and ask anything you like. Honey answers her own email, so it will be her replying, and there is no form to fill in first.